Recently electronic commerce has been developing rapidly. Global B2C (business to consumers) market, one of the key elements of e-commerce, shows impressive growth. In 2015 its value reached 1 billion USD, in 2018 it may exceed 1,5 billion USD. EMarketer analysts estimated, global B2C market volume could reach 1,7 billion USD which equals to 7,4% of global retail in 2015. According to eMarketer, China gained 35,4% of the market. It has been estimated, that in 2018 China’s share of global electronic retail market will exceed 50%, which equals to 3 billion USD.

Recently China has been playing more significant role in e-commerce both in domestic and global market. Under these circumstances, China’s government faces the need to articulate comprehensive regulation of e-commerce in accordance with international norms and standards.

It has to be noted, that the recent changes in such areas as trade facilitation, specific recommendations in tax policy, cybersecurity regulatory changes may lead to additional costs and risks for foreign companies, operating and entering Chinese market.

In some cases, the current changes of China’s e-commerce regulation may bring benefits for foreign companies. First of all it deals with intellectual property (IP) rights protection in digital space, measures aimed to ensure secure transactions, expansion of the electronic trading platforms legal responsibilities, measures aimed to protect consumer rights, ensure the formation of secure, stable and efficient channels of cross-border e-commerce.