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Tatyana Lanshina

Germany’s Soft Power: Culture, Education, Science

2014. Vol. 9. No. 2. P. 28–58 [issue contents]

The article analyzes Germany’s soft power. According to the German government’s report on cultural foreign policy in 2010–2011, educational and cultural foreign policy are supporting elements its foreign policy. This position characterizes the agenda of many soft power actors.

Germany has developed a unique system of soft power. Non-governmental organizations including political foundations prevail among its main actors. Their major sources of funds are federal and regional budgets, their own income, membership fees and donations. Their activities focus on education, science, culture, economic relations and international development. Soft power actors prioritize the German language and culture, promoting democracy, developing scientific and economic relations, and positioning German goods, services and educational facilities. The author emphasizes the variety and integrity of German soft power, which is well coordinated and open. Germany’s soft power often receives high evaluations in international rankings and research reports.

The author reviews the main soft power agents activities in 10 countries: Armenia, Azerbaijan, Brazil, Kazakhstan, Kyrgyzstan, Mongolia, Tajikistan, Ukraine, Uzbekistan and Vietnam. Among these countries, Brazil is a top target of Germany’s soft power, which multifaceted, sophisticated and well developed. Germany also pays attention to cooperation with Ukraine, Vietnam and Kazakhstan. Mongolia, Armenia and Azerbaijan receive less attention, and there are few German programs and soft power tools. However, more broadly, Germany has increased its interest towards the countries analyzed. 

Citation: Lanshina T. (2014) Germany’s Soft Power: Culture, Education, Science. International Organisations Research Journal, vol. 9, no 2, pp. 28-58 (in Russian).
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